Interspace Airport Advertising

IAA SUCCESS STORIES

DEMOGRAPHIC PROFILE SOUTHWESST AIRLINES

	MEN						47%
	WOMEN						53%

	AGE
	22-35						17%
	36-49						37%
	50-59						27%
	60+						18%
	MEDIAN AGE						44
	GRADUATED COLLEGE OR FURTHER						51%
	POST GRAD DEGREE						18%
	PROFESSIONAL/MANAGERIAL						46%
	TOP MANAGEMENT						15%
	OWNS A HOME						80%
	HOUSE HOLD INCOME
	$75,000+						53%
	$100,000+						32%
	$150,000+						11%
	MEDIAN HHI						$92,836
	INDIVIDUAL EARNED INCOME $75,000+						25%

DEMOGRAPHIC PROFILE: ALL AIRLINES
MEN						53%
WOMEN						47%
MARRIED						71%
SINGLE						29%

AGE
18-49						69%
25-54						74%
35-49						41%
35-54						51%

MEDIAN AGE						43.7

COLLEGE EDUCATED						85%
GRADUATED COLLEGE OR FURTHER						57%
POST GRAD DEGREE						23%

FULL TIME EMPLOYMENT						73%
PROFESSIONAL/MANAGERIAL						48%
TOP MANAGEMENT						15%

OWNS A HOME						81%
VALUE OF HOME OWNED
$200,000+						43%
$500,000+						11%

MEDIAN HOME VALUE						$299,099

HOUSE HOLD INCOME
$75,000+						64%
$100,000+						45%
$150,000+						20%

MEDIAN HHI						$104,235

INDIVIDUAL EARNED INCOME
$75,000+						31%
$100,000+						21%
$150,000+						8%

MEDIAN IEI						$ 68,358

DEMOGRAPHIC PROFILE CONTINENTAL AIRLINES
MEN						64%
WOMEN						36%
MARRIED						83%
SINGLE						17%

AGE
18-49						60%
30-39						19%
40-49						34%
50-59						15%
60+						18%

MEDIAN AGE						47

GRADUATED COLLEGE OR FURTHER						68%
POST GRAD DEGREE						26%

PROFESSIONAL/MANAGERIAL						58%
TOP MANAGEMENT						28%

OWNS A HOME						96%

HOUSE HOLD INCOME
$75,000+						87%
$100,000+						65%
$150,000+						27%

MEDIAN HHI						$136,614

DEMOGRAPHIC PROFILE NORTHWEST AIRLINES
MEN						48%
WOMEN						52%

AGE
25-49						60%
35-54						53%

MEDIAN AGE						43

GRADUATED COLLEGE OR FURTHER						43%
POST GRAD DEGREE						19%

PROFESSIONAL/MANAGERIAL						37%

HOUSE HOLD INCOME
$75,000+						48%
$100,000+						32%
$150,000+						16%

MEDIAN HHI						$72,000

DEMOGRAPHIC PROFILE: DELTA AIRLINES
MEN						50%
WOMEN						50%
MARRIED						67%
SINGLE						33%

AGE
18-49						70%
25-54						73%
35-49						43%

COLLEGE EDUCATED						84%
GRADUATED COLLEGE OR FURTHER						55%
POST GRAD DEGREE						22%

FULL TIME EMPLOYMENT						71%
PROFESSIONAL/MANAGERIAL						44%
TOP MANAGEMENT						10%

VALUE OF HOME OWNED $200,000+						44%

HOUSE HOLD INCOME
$75,000+						70%
$100,000+						52%
$150,000+						27%

MEDIAN HHI						$124,058

DEMOGRAPHIC PROFILE US AIRWAYS
MEN						48.90%
WOMEN						51.20%
MARRIED						66.60%
SINGLE						33.40%

AGE
18-49						75.60%
25-54						74%
35-49						42.60%
35-54						51.70%

MEDIAN AGE						43

COLLEGE EDUCATED						79.40%
GRADUATED COLLEGE OR FURTHER						54.60%
POST GRAD DEGREE						23.40%

FULL TIME EMPLOYMENT						74.40%
PROFESSIONAL/MANAGERIAL						51.60%
TOP MANAGEMENT						11.70%

OWNS A HOME						73.50%
VALUE OF HOME OWNED
$200,000+						31.90%
$500,000+						7%

MEDIAN HOME VALUE						$277,317

HOUSE HOLD INCOME
$75,000+						59.50%
$100,000+						44%
$150,000+						21.10%

MEDIAN HHI						$96,838

INDIVIDUAL EARNED INCOME
$75,000+						26.60%
$100,000+						17.70%
$150,000+						7.10%

MEDIAN IEI						$63,052

DEMOGRAPHIC PROFILE US AIRWAYS
MEN						48.90%
WOMEN						51.20%
MARRIED						66.60%
SINGLE						33.40%

AGE
18-49						75.60%
25-54						74%
35-49						42.60%
35-54						51.70%

MEDIAN AGE						43

COLLEGE EDUCATED						79.40%
GRADUATED COLLEGE OR FURTHER						54.60%
POST GRAD DEGREE						23.40%

FULL TIME EMPLOYMENT						74.40%
PROFESSIONAL/MANAGERIAL						51.60%
TOP MANAGEMENT						11.70%

OWNS A HOME						73.50%
VALUE OF HOME OWNED
$200,000+						31.90%
$500,000+						7%

MEDIAN HOME VALUE						$277,317

HOUSE HOLD INCOME
$75,000+						59.50%
$100,000+						44%
$150,000+						21.10%

MEDIAN HHI						$96,838

INDIVIDUAL EARNED INCOME
$75,000+						26.60%
$100,000+						17.70%
$150,000+						7.10%

MEDIAN IEI						$63,052

Demographics

The fine people at Arbitron realized just how great the demographic at the airport really is. Click here to read their report.

And here’s what the airlines are saying:

United

Continental

Northwest

Delta

US Airways

Southwest

All

IAA Team Values

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